Dhaka,  Thursday
12 December 2024

ACI launches Bangladesh’s first fortified rice

Published: 19:26, 24 November 2024

ACI launches Bangladesh’s first fortified rice

ACI Foods Limited Introduces ‘ACI Pure Fortified Rice’. Bangladesh’s first fortified rice enriched with Vitamins & Minerals.

ACI Foods Limited, a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at the ACI Centre in Tejgaon, Dhaka, marked a significant milestone in the company's commitment to provide nutritious food for the consumers & ensuring the nutrition of pregnant woman and children.

The launch event was graced by the presence of M. Anis Ud Dowla, Chairman of ACI Group, Dr. Arif Dowla, Managing Director of ACI Limited, Md. Masudul Hasan, Secretary of Ministry of Food & Faria Yasmin, Chief Business Officer of ACI Foods & Commodity Brands, Ms. Mannan Mumma, Deputy Head of Programme of World Food Programme along with other distinguished officials.

The Chairman, M. Anis Ud Dowla drew attention to the critical issue of malnutrition in Bangladesh. He highlighted that ACI Limited is committed to drive the nation’s development and nutritional progress, with a focus on offering products that have a direct and positive impact on reducing malnutrition. Dr. Arif Dowla, expressed confidence that ACI Pure Fortified Rice will play an essential role in fulfilling the micronutrient deficiencies and advancing the nation’s well – being.

Additionally, Faria Yasmin, Chief Business Officer of ACI Foods and Commodity Brands, along with other esteemed guests, shared valuable insights on the role of innovation and nutritional value in the food sector. The ACI Pure Fortified Rice range offers two premium variants: Jeerashail and Katari rice. Both variants are fortified with Vitamin A, Vitamin B1, Vitamin B12, Iron, Zinc, and Folic Acid, which enhance the nutritional value of the rice. These fortifications are designed to support the overall health and well-being of consumers which has already been scientifically proven.

The event, held at the ACI Centre, the headquarters of ACI Limited, showcased the company’s focus on quality, innovation, and sustainability. ACI Foods Limited continues to be a pioneer of innovation in the rice industry, offering products that prioritize both consumer satisfaction and long-term health benefits.

Messenger/EHM