bKash has launched `Digital Union` initiative in two unions of Cumilla to take easy and safe digital transactions to rural people’s doorsteps. The year-long pilot programme began in Jagannathpur and Panchthubi unions, aims to rollout nationwide. The launch was celebrated with diverse activities, including Baul (folk) music, colourful procession, and Uthan Boithok (courtyard meetings), drawing spontaneous participation from people across all segments of these two unions.