Photo: Collected
Harpic, a leading household name in Bangladesh, recently announced its partnership with SAJIDA Foundation, an NGO dedicated to improving the lives of marginalised communities.
The signing ceremony was held at the Gulshan-1 headquarters of Reckitt Benckiser (Bangladesh). The objective of the partnership is to address the pressing health and hygiene challenges faced by sanitation workers, who often belong to marginalised communities and endure social exclusion and discrimination.
Senior Advisor of SAJIDA Foundation Md Fazlul Hoque, Assistant General Manager Md Shafiqul Islam & Akib Haider Chowdhury, Harpic Brand Ambassador Nusrat Imrose Tisha, Account Director of ASIATIC Sahmida Rashid Anika, Group Account Manager Farhan Karim, General Manager of Reckitt Benckiser (Bangladesh) Vishal Gupta, Marketing Manager Sabrin Maruf Tinni, Senior Brand Manager Tabasser Ahmed and Manager (External Affairs) Md Rakib Uddin were present in the event.
Vishal Gupta said, “We are proud to partner with SAJIDA Foundation to address the critical health and hygiene needs of sanitation workers in Bangladesh. Harpic believes that hygiene and good health are human rights and not luxuries and that everyone has the right to access a safe environment and cleanliness.”
Sabrin Maruf Tinni said, “I am very happy to partner with SAJIDA Foundation. Our target is to reach last mile vulnerable people through this collaboration. We hope to contribute more in the coming days and support the people who need this more”.
Fazlul Haque said, “Harpic is one of the leading brands in the country and we are very happy to partner with them. SAJIDA Foundation has been playing a special role in various sectors of social development, especially in the health sector for a long time. I believe that through this partnership we can create a positive impact in the lives of sanitation workers in our society.”
Messenger/Fameema
