Photo: Courtesy
Singer Bangladesh Ltd., a subsidiary of Arcelik, flagship of Türkiye’s Koc Group, revealed "Transformation Journey with Burak Özçivit" with a press conference. The event saw the attendance of Mr. M.H.M. Fairoz, Managing Director and CEO at Singer Bangladesh Limited, Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Arcelik and Turkish beloved superstar actor Mr. Burak Özçivit, the brand ambassador of Singer Bangladesh’s Transformation journey.
Earlier this year, Singer Bangladesh announced a series of transformations, including a state-of-the-art manufacturing plant, one-of-its-kind Concept Store, and a workspace representing the company's new vision. These transformations brought Koç Group and Arcelik’s global expertise and standards to Bangladesh and enhanced the consumer experience, reaffirming Singer Bangladesh's commitment to excellence. As the company has begun the continuous process of transformation, Mr. Burak Özçivit has started teasing the company’s transformation journey by taking part in a series of creative communications. Mr. Özçivit is tremendously popular among Bangladeshi audience for his character portrayals in multiple drama series.
Commenting on these transformative endeavors, The Managing Director & CEO of Singer Bangladesh Ltd. Mr. M.H.M. Fairoz said, “Keeping customer centricity at the core of our operations, Singer Bangladesh is also transforming its operations to bring the most contemporary and global standards to the customers of Bangladesh. With the vision to make Singer Bangladesh one of the top brands in the country, we’ve been bringing our global expertise and standards to the market to contribute to consumer durables industry and lives of Bangladeshi people.”
Mr. Fairoz said, “Mr. Burak Özçivit is one of the most beloved actors in Bangladesh. He has been our guest for last couple of days and I’m honored to host him. As a business entity we have a strong Turkish lineage and we are transforming our operations by bringing our Turkish expertise to Bangladesh. We want to share our successful transformation journey with our consumers. And we believe no one is better fitted to tell the story to our consumers other than Mr. Burak Özçivit.”
Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Arcelik said, “Arçelik has been bringing its global expertise and standards to the market ever since it acquired Singer Bangladesh. We have been implementing the most effective practices from Turkey in Bangladesh with the goal of enhancing the consumer durables industry and improving the quality of life for Bangladeshi people. We’re bringing a significant transformation to improve all operational aspects of Singer Bangladesh with our global excellence in manufacturing, retail experience and pro-employee working space. We remain determined in our pursuit of innovation, customer satisfaction, and sustainable economic growth. We will continue investing in Singer Bangladesh in technology, retail, and communications. We are excited to have Mr. Burak Özçivit as the brand ambassador of Singer Bangladesh in this journey.”
Singer Bangladesh has opened Bangladesh's first concept store in the consumer durables industry located in Gulshan 1. Inspired from the design of Arcelik’s award-winning concept store in Istanbul, Türkiye, the store features curated experience zones showcasing a diverse range of products under the Singer and Beko brands. The store offers an immersive retail experience where consumers can experience a product firsthand before making a purchase. It also features shop-in-shop approach for the very first time with Arçelik’s global brand Beko. Singer’s new store's design sets a new standard for retail spaces in Bangladesh, achieving a monumental success by redefining traditional retail norms and meeting global standards for customer engagement and product presentation. Singer will open more Singer | Beko concept stores in major urban areas and adapt the same design language in retail stores across Bangladesh in 2024.
Singer Bangladesh has relocated its corporate headquarter to Gulshan 2, Dhaka. Designed by esteemed Turkish architects, the new office provides employees a world-class workspace experience with its amenities such as open workstation, collaboration zones, town hall area, product showroom, lunchroom, prayer room and socializing area; and encourages agile way of working, teamwork, collaboration, creativity, and forward-thinking. The headquarter embodies Singer Bangladesh's progressive ethos, laying the groundwork for continued success.
Singer Bangladesh’s new manufacturing plant has started production. Established with an investment of US$78 million from Arcelik, the new factory will create more than 4,000 employment opportunities and underscore the company's commitment to local manufacturing. Singer Bangladesh aims to reduce dependence on imports and foster a robust local supplier ecosystem by focusing on manufacturing over 90% of products locally. Singer Bangladesh has been awarded with the LEED Gold certification for sustainability.
About Singer Bangladesh
Singer is one of the largest retailers of consumer durables in Bangladesh, with 463 retail stores across the country, along with more than 1000 dealer shops. Singer commenced operations in the region in 1905. Today, Singer sells all categories of household consumer durables under the Singer, Beko and multi-brands. Singer Bangladesh is 57% owned by Arcelik and the remainder of shares of the company are publicly traded in DSE and CSE.
About Arçelik
Arçelik has 55,000 employees throughout the world with its global operations through its subsidiaries in 57 countries and 45 production facilities in 13 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand, and China). Arçelik has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Arçelik became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Arçelik’s 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved. Arçelik’s vision is ‘Respecting the World, Respected Worldwide.’
*Licensee limited to certain jurisdictions.
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