The traditional technique for producing red sugar is being employed in Fulbaria of Mymensingh. Photo: Messenger
The demand for handmade red sugar produced in Fulbaria of Mymensingh, is on the rise, marking a significant trend in local agricultural entrepreneurship. With its unique production process and distinct flavor, red sugar has garnered attention both locally and potentially internationally.
The traditional method of crafting red sugar involves heating sugarcane juice in iron pans until thickened, followed by manual friction using dang and dingi, a wooden-handled device. This meticulous process results in a product renowned for its rich aroma and natural sweetness.
Exclusive to Fulbaria Upazila, red sugar has become a symbol of local pride and heritage. Its recognition as a potential Geographical Indication (GI) product by the Agriculture Department underscores its cultural significance and economic potential.
Production hubs in villages like Palashtali, Raghunathpur, Radhakanai, Keyarchala, and Kaladah have seen a surge in red sugar production, filling the air with the delightful fragrance of this artisanal delicacy.
The uniqueness of red sugar lies not only in its production method but also in its nutritional profile. Handcrafted without chemicals, it retains essential nutrients present in sugarcane, including manganese, magnesium, calcium, potassium, iron, and various vitamins and antioxidants.
Despite the labor-intensive nature of its production, red sugar continues to captivate consumers seeking natural and wholesome alternatives to refined sugars. Traditional delicacies like pitha, nadu, moya, and kheer made with red sugar are cherished for their authentic taste and cultural significance.
Recent data from the Upazila Agriculture Office reveals a substantial cultivation of sugarcane in Fulbaria, translating into a projected revenue of over 100 crore taka from red sugar sales. Farmers like Hamidul from Palashtali village express optimism about the market demand, signaling potential expansion in sugarcane cultivation in the future.
The commitment of local farmers and agricultural authorities to uphold the quality and heritage of Fulbaria's red sugar is evident. Efforts to promote and distribute red sugar through local and potentially international channels reflect a concerted push to preserve and capitalize on this unique agricultural tradition.
As red sugar gains recognition beyond its local origins, it serves as a testament to the ingenuity and resilience of rural communities in harnessing traditional knowledge for economic empowerment. With continued support and innovation, Fulbaria's red sugar stands poised to make a mark on both domestic and global markets, enriching lives and preserving cultural heritage along the way.
Furthermore, the success story of red sugar from Fulbaria is not just about economic gains but also about preserving age-old traditions and empowering local communities. The artisanal craftsmanship involved in its production fosters a sense of pride and identity among the people of Fulbaria, connecting them to their cultural roots.
As efforts to promote red sugar continue, its presence in local markets and potential entry into international markets signify a broader recognition of the value it holds. Beyond its monetary worth, red sugar serves as a symbol of sustainable agriculture, community resilience, and culinary excellence.
With ongoing endeavors to secure Geographical Indication status and expand market reach, Fulbaria's red sugar is poised to carve a niche for itself on the global stage, representing not just a product but a living legacy of craftsmanship, tradition, and innovation.
Messenger/Fameema
