Atiana. Photo: Collected
Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real.
Aitana, the first model created by artificial intelligence (AI) in Spain, was born in the middle of a difficult period.
Rubén Cruz, the designer and founder of the agency The Clueless, was going through a rough patch because he didn't have many clients.
We started analyzing how we were working and realized that many projects were being put on hold or canceled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues, Cruz told to news.
So, they decided to create their influencer to use as a model for the brands that approached them.
They created Aitana, an exuberant 25-year-old pink-haired woman from Barcelona whose physical appearance is close to perfection.
The virtual model can earn up to €10,000 a month, according to her creators, but the average is usually around €3,000.
We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing, said Cruz.
She earns just over €1,000 per advert and has recently become the face of Big, a sports supplement company, and as if that weren't enough, she uploads photos of herself in lingerie to Fanvue, a platform similar to OnlyFans.
In just a few months, she has managed to gain more than 121,000 followers on Instagram and her photos get thousands of views and reactions. She even receives private messages from celebrities who are unaware that she is not an actual person.
One day, a well-known Latin American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids, said Cruz.
He had no idea Aitana didn't exist, he added.
Messenger/Mahbub
